Todd smith //

Turning complexity into clarity for the world’s biggest brands.

I’m VP of Design at Haddad Brands, leading global accessories design for some of the world’s most recognized brands. Previously, I was Senior Design Director at Nike, and I also founded Motor Creative, a studio built around strategy and storytelling. My focus is simple: maximize creativity, collaboration, and growth — while cutting out noise, drama, and indecision.

I’ve led design strategy and product creation for globally recognized brands including Nike, Jordan, ACG, Converse, Lacoste, Polo, Levi’s, Hurley, Huggies, and Abercrombie & Fitch.