This isn’t what I do. It’s just what I’ve done. The best is yet to come.
// MY LIFELONG PASSIONS //
SPORT & DESIGN
They are what led me to Nike, and they are still how I spend most of my time.
// NIKE BY THE NUMBERS //
1 COMPANY. MANY EXPERIENCES.
// DESIGNER 1 //
EQUIPMENT BRAND DESIGN
–
PROFESSIONAL FUNDAMENTALS & BRAND AWARENESS
2000 - 2002
Key Skills: Graphic Design / Packaging Design / Branding & Identity / Photo Direction / Typography
// DESIGNER 2 //
GLOBAL FOOTBALL EQUIPMENT
–
GRAPHIC INNOVATION & BRAND NARRATIVE
2002 - 2006
Key Skills: Product Design / Data-Driven Insights / Athlete Insights & Validation / Screenprinting
// SENIOR DESIGNER //
GLOBAL FOOTBALL EQUIPMENT
–
TECHNICAL INNOVATION & PROCESS
2006 - 2012
Key Skills: Design Strategy / Technical Innovation / Manufacturing / Presentation / Team Leadership
// DESIGN DIRECTOR //
GLOBAL FOOTBALL EQUIPMENT
–
AUDACIOUS INNOVATION & TEAM BUILDING
2012 - 2017
Key Skills: Strategic Hiring / Industry-Defining Innovation / Visual Communication / Budgeting
// DESIGN DIRECTOR //
BAGS & EQUIPMENT
–
BRAND STRATEGY & CHALLENGING EXPECTATIONS
2017 - 2019
Key Skills: Team Building / Consumer Insight Gathering / Strategic Vision / Style Innovation
// DESIGN DIRECTOR //
BAGS, HEADWEAR & EQUIPMENT
–
GO-T0-MARKET STRATEGY & EDIT-TO-AMPLIFY
2019 - 2020
Key Skills: Craft & Execution / Material & Trims / Knit / Go-to-market Strategy / Conflict Resolution
// SENIOR DESIGN DIRECTOR //
NIKE ACCESSORIES
–
ENTERPRISE STRATEGY & CROSS-FUNCTIONAL LEADERSHIP
2020 - 2024
Key Skills: Enterprise Leadership / Cross-functional Collaboration / Coaching & Mentoring
// VP OF DESIGN //
HADDAD BRANDS
–
2024 - PRESENT
